About Skycastle Media

Skycastle Media is a San Francisco Bay Area PR & brand marketing firm combining top agency resources with insider expertise launching corporate start-ups and new-category products from concept through market leadership. Skycastle integrates brand image and positioning, public relations, and expertly conceived content to amplify your message, maximize start-up budgets, and achieve measurable results. “Measurable” means things you can count like featured press hits and qualified customer leads.

Rooted in high-tech marketing, Skycastle Media has helped launch some of the brightest technologies of our day, including the first Voice over IP systems, the first ultra-high-speed DSL technologies, and the newest evolution of fiber and wireless systems. Skycastle now works with a diverse range of clients who are committed to building new-category concepts into high-integrity brands.

Tracy Oliver, Principal

Before founding Skycastle Media in 2005, Tracy Oliver led the ground-up marketing communications efforts for a succession of start-ups ending in one merger and two IPOs. In the start-up arena, six ideas in a thousand secure venture funding. and only six in a million make it to IPO.* Insider knowledge of the challenges facing corporate launches enables her to work seamlessly with clients while providing the fresh perspective, know-how and agency resources that motivate sourcing a consultant.

Prior to her corporate start-up experience, she worked in luxury retail. Early on, she worked for Nordstrom where she received direct training from the Nordstrom brothers and their executive team. The elegance of the Nordstrom philosophy continues to have a profound impact on her ideas about the bottom-line importance of customer service.

Tracy attended SFSU, Summa Cum Laude standing where she studied psychology. In addition to her work with Skycastle Media, she is a published writer and award-winning artist.

* Source: Nesheim, John, The Power of Unfair Advantage, New York, Simon & Schuster