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Competition for eyes and ears exists as a constant whir of white noise. Start-up marketing demands smarter, creative approaches. Only six ideas in a million make it to IPO. Boldness is required. Stand out or fade out.
Like all compelling stories, great brand messages demand a high-stakes plot. There is a problem to be solved. There are vast challenges to overcome. Success brings ultimate rewards. Powerful marketing starts with a story that incites, inspires, ignites, emotion. Emotion is at the core of motivation, the precursor to all action. Story…design, style are the pathways to emotion. The power of aesthetics is what makes us feel, it’s what makes us alive. A meaningful brand extends beyond your product or service to inspire a vision of what the world can be.
Download the PDF:Innovation Practices for Start-ups
How do you rise above the noise? By listening. By walking in the customer’s shoes. By saying something meaningful—by fundamentally—being meaningful. There is no such thing as brand integrity without the integrity of the people behind the brand. Brand is a perceptual experience that starts and ends with your customers.
The old way of marketing talked at the customer. The new way talks with the customer. The old way of marketing was ask and you shall receive. The new way is give and you shall receive. Customers are no longer targets, they’re people with hopes, needs, lots of opinions and the easy means to share them. Today’s marketers are not only called to be motivators, we’re called to be publishers, teachers and diplomats.
Skycastle Media combines top agency resources with insider expertise launching new product categories, and corporate start-ups from concept through IPO. A unified marketing strategy integrates public relations, brand positioning and expertly conceived content to amplify your message, make the most of your budget and achieve measurable results. Message testing, metrics and data analysis are critical tools, but they’re a feature not a benefit. At the end of the day, “measurable” means things you can count like press hits and qualified customer leads.
Check out Skycastle Media’s marketing service menu or contact email@example.com to explore your company’s business goals .