Services

Breathe Life into Your Brand

What makes you different? What do you stand for? Where do you lead? Can your receptionist answer those questions?

Everyone in your company should not only know your mission…but.feel it in their bones.  Skycastle has devised a discovery process that cuts to the core of exactly who you are. What values and beliefs guide your company? What drives you? What ignites you? Where do you shine? Your mission infuses the creation of an identity blueprint that becomes the True North for building a powerful brand based on your company’s values and differentiators. Your unique blueprint serves as the touchstone for all forward initiatives.

Fresh Start Venture Program

The Fresh Start Venture Program is designed expressly to meet the marketing needs and budgets of early stage start-ups. Program modules range from stealth Websites to full-service marketing. Check the Fresh Start page for more details. There is currently a brief waiting list for this program so contact us directly to reserve a spot.

Public Relations

Information moves based on proximity, timing and feedback loops. Some stories are innately “sticky” appealing to us on a visceral level. All sticky stories have essential elements in common. They touch us where we live and breathe. We help you cut through the jargon and convey a meaningful message in a way that matters to the communities you serve. We then take relentless action to grow your position in the minds of media, customers and investor circles.

Digital/Social Media

According to a 2011 report from Hubspot, B2B companies that blog yield 67% more leads than companies that don’t. The return is even greater for business-to-consumer companies. Social Media optimized press releases get three times the coverage over traditional news releases. But when it comes to social media, more isn’t better. Better is better. Your social media program shouldn’t feel like an awkward appendage. Search marketing, blogs, Facebook and Twitter are critical tools to seed your marketing message. An integrated social media strategy is critical to protecting your brand while fostering your customer community.

Mobile Marketing

While analysts’ have been hailing the mobile marketing opportunity for the last couple years, wireless penetration and inclusive SMS subscriber plans have finally helped mobile marketing reach critical mass in 2012.  Mobile text messages are opened over 90 percent of the time. 83 percent of text messages are opened within the first 15 minutes. While mobile penetration is rocketing, only 20 out of 100 emails are opened and read. Respectful, privacy sensitive, mobile communications programs one the most effective means today of keeping your customers informed and connected.

Brand and Direct Response Advertising

Our ad guys have contributed to the success of some of the world’s most iconic brands including, Apple, Microsoft, Chevron, Mercedes, Sebastiani and Vogue. We’ll make your audience, think, feel, whisper, wonder, smile… and most importantly identify with your brand message.

Copy Writing

Skycastle handles all things written including information products, collateral and content development, brochures, case studies, presentations,  tradeshow signage, blogs, speeches, S1 preparation, direct response, contributed articles, demo scripting and books.

Corporate Identity and Tag Lines

Clean, clear, elegant…iconic.

WordPress Websites

We create WordPress sites that are both beautiful, functional and SEO friendly. With WordPress anyone can easily maintain your site in-house.

About Our Services

Our aim at Skycastle is to stamp out marketing pollution—that incessant barrage of hype that litters our attention and gives nothing in return. Marketing does more than profile product. For better or for worse it drives culture. A fresh, clear point delivered with style, insight or humor cuts through the clutter. The high quality and sophistication of your marketing, reflects the high quality of your products and services.

By taking actions that matter, that make a difference in the community, that entice people to think, see and feel in new ways you don’t just make sales, you make relationships.

Make contact to explore program options.