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Skycastle Media has a history of successfully launching category-making technologies. Our public relations philosophy is—be of service to clients and journalists alike. Contrary to popular belief (circulated in large part by PR agencies) there is no magic black book that opens all doors. Anyone can access a press database. While relationships are valuable, first and foremost, successful PR programs are about telling a good story and backing it up with credible sources. We’ve developed a systematic approach to new launches that makes it easy for editors to say yes to a story time after time.