Call 1.888.776.3893 or send a message to schedule a consultation.
With the right web design and content strategy, your website can be your most profitable sales tool. Your website design, not only reflects your company image, it’s the heart of your online presence and the starting point for your social media and in-bound marketing programs. Imagine your website delivering high-quality pre-sold leads 24/7. A strategic web design can turn your site into an invaluable brand asset and a powerful revenue generating system.
Whether you’re launching your Website for the first time, or upgrading to a user-friendly platform based on the newest technology, here are a few important things to consider when you’re deciding on your website platform and development team.
WordPress is a user-friendly Content Management System (CMS) and it does just what the name implies. WordPress lets you manage your content without worrying about impacting your web design. While we offer website management packages as a customer service to our clients, if you can learn MS Word, by comparison the WordPress dashboard will look easy.
Don’t sacrifice function for form. You can have both. Web design strategy is part art and part science. The most elite designers and developers in the world have designed to WordPress. As a result, there are hundreds of gorgeous templates or “Themes” though not all Themes are designed for the ultimate user experience. We use only premium Themes thoroughly vetted for usability, design integrity and interactive response. In addition to web development, your web team should understand your business marketing opportunities and customer profile. By taking the time to understand your business, your web marketing team can help you choose the best Theme design and site structure to achieve your business goals.
Web technologies, design styles and user behavior are constantly changing. Your web marketing team should not only be aware of best practices for mobile and video viewing, but site structure; page layout and ease of navigation are all subject to exhaustive analysis and come under the heading of Conversion Rate Optimization (CRO). An elegant web design and clear communication about the benefits of your product or service, paired with strong calls to action and easy opt-in forms can make your website one of the smartest business investments you can make.
Out of the box, WordPress is a very SEO friendly platform, but there are additional modules, called plugins that can powerfully enhance the functionality of your WordPress site. The SEO All-in-One Pack and Yoast are two of the most popular SEO plugins. They provide an easy format to enter page titles and keyword descriptions which are critical factors for SEO success. Even site speed is factored by Google in determining search engine optimization. For instance, hosting your site on a Content Delivery Network (CDN) can improve your site performance by as much as 50%. Skycastle provides this service to our clients free of charge, but if you already have an Internet Service Provider (ISP) they should be able to recommend a good CDN service.
Completing your website requires a concerted effort between you and your chosen web development firm. It’s important that both parties understand expectations from the start. We’ve all heard horror stories of website projects stretching on for months only to require expensive maintenance packages when they are finally finished. We speak from experience. We fell in love with WordPress after years of hosting a finicky (read: hugely expensive) site that required hand coding every time it was necessary to make a change or add pages. That’s why we launched the Fresh Start Venture Program. Your website should be a revenue gain, not the other way around.
Ultimately, you and your web team have the same goals…a website that’s an invaluable brand asset, and serves as a powerful sales and marketing tool…and a website that both parties will be proud of.